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The Best Subject Lines of 2015

Looking for fresh subject line ideas to increase your open rates? Do you know what really works best for your audience? Register for this webinar to find out! Subject line testing is the only way to...

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2015 Subject Line Test Results: You might be surprised!

What makes a subject line engaging to you? Do you respond to personalization? Do you like subject lines that are fun and playful? Oftentimes marketers choose what would work for them and run with it....

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Subject Line Test Data – Get Ready to Be Inspired!

So much thought and effort goes into creating email content and it’s disheartening to think that only a percentage of the audience will ever see it. The reality is that there is a lot at stake and it’s...

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Is Your Email Strategy Leaving Money on the Table?

I receive an incredible amount of emails and I wouldn’t have it any other way. Where else can I have a front row seat to the creativity and strategy of marketers across all industries. I am amused and...

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The People’s Choice: Best Subject Lines of 2015

Ready for the key to getting your emails opened and read? Engaging your audience through email starts with a compelling subject line. Ask yourself these questions: Do you know what subject lines work...

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Can Email Make You Feel Lucky?

Have you ever felt lucky to belong to an organization? Fraternities or sororities, sports teams, charities, local advocacy groups; whatever the type may be that sense of belonging can make you feel...

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How to Increase Open Rates Without Touching the Subject Line!

Although it’s been said you get one chance to make a good impression, with email marketing you actually have three chances to make a great inbox impression. The three chances – or email elements – are...

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7,000 Subject Line Tests Later [Webinar Recording]

Ready to boost your open rates with the perfect subject line? Good, because we’ve got the data to help you do it! In 2016, Informz clients implemented over 7,000 subject line tests resulting in over...

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Trending Now: Winning Subject Lines [ebook]

What do email marketers want above all else? Conversions! And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content. BUT if...

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Ask A Strategist: How to Get Buy-In from Your Boss to Test Subject Lines

As the Strategic Services Manager at Informz, I often find myself hearing the same questions asked repeatedly from clients in all different industries, so I’d like to introduce our newest series on the...

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