The Best Subject Lines of 2015
Looking for fresh subject line ideas to increase your open rates? Do you know what really works best for your audience? Register for this webinar to find out! Subject line testing is the only way to...
View Article2015 Subject Line Test Results: You might be surprised!
What makes a subject line engaging to you? Do you respond to personalization? Do you like subject lines that are fun and playful? Oftentimes marketers choose what would work for them and run with it....
View ArticleSubject Line Test Data – Get Ready to Be Inspired!
So much thought and effort goes into creating email content and it’s disheartening to think that only a percentage of the audience will ever see it. The reality is that there is a lot at stake and it’s...
View ArticleIs Your Email Strategy Leaving Money on the Table?
I receive an incredible amount of emails and I wouldn’t have it any other way. Where else can I have a front row seat to the creativity and strategy of marketers across all industries. I am amused and...
View ArticleThe People’s Choice: Best Subject Lines of 2015
Ready for the key to getting your emails opened and read? Engaging your audience through email starts with a compelling subject line. Ask yourself these questions: Do you know what subject lines work...
View ArticleCan Email Make You Feel Lucky?
Have you ever felt lucky to belong to an organization? Fraternities or sororities, sports teams, charities, local advocacy groups; whatever the type may be that sense of belonging can make you feel...
View ArticleHow to Increase Open Rates Without Touching the Subject Line!
Although it’s been said you get one chance to make a good impression, with email marketing you actually have three chances to make a great inbox impression. The three chances – or email elements – are...
View Article7,000 Subject Line Tests Later [Webinar Recording]
Ready to boost your open rates with the perfect subject line? Good, because we’ve got the data to help you do it! In 2016, Informz clients implemented over 7,000 subject line tests resulting in over...
View ArticleTrending Now: Winning Subject Lines [ebook]
What do email marketers want above all else? Conversions! And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content. BUT if...
View ArticleAsk A Strategist: How to Get Buy-In from Your Boss to Test Subject Lines
As the Strategic Services Manager at Informz, I often find myself hearing the same questions asked repeatedly from clients in all different industries, so I’d like to introduce our newest series on the...
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